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  5. OWN or Manage A BUSINESS WEBSITE? do this BEFORE January

OWN or Manage A BUSINESS WEBSITE? do this BEFORE January

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OWN or Manage A BUSINESS WEBSITE? do this BEFORE January

1. Update your website content.

Stale data kills sales…

 

2. Update your web social profiles

Again… Stale data kills sales.

 

3. Update your business email signature.

A free and easy way to tell people what you do. ( You can thank us later)

FULL TRANSCRIPT

00:02
[Music]
00:05
hey what’s up everybody so
00:07
it is december what does that mean it
00:10
means that it’s time to get ready for
00:12
january that’s right january is just
00:16
around the corner so december is an
00:18
opportunity for businesses to reset
00:20
their strategies for next year so for
00:23
this particular video i’m going to give
00:24
you three ideas of things that you can
00:26
do right now today at least in this
00:29
month of december that you can use to
00:32
enhance your business and prep it for
00:35
january and for 2022.
00:39
all right so tip number one
00:41
make sure you go through your website
00:44
and update the relevant bits so that is
00:47
going through and adjusting your
00:48
business hours where necessary you can’t
00:51
believe how many businesses have
00:52
adjusted or modified their hours over
00:55
the last year and they have not updated
00:57
their websites you literally have people
00:59
showing up to businesses
01:01
and the doors are closed
01:03
or there could be another day that they
01:04
added to the schedule and the doors are
01:06
opening and the staff is saying where
01:08
are the people well the people went to
01:10
your website and this shows is closed so
01:12
they didn’t show up that extra hour too
01:14
early that you opened so update your
01:16
hours the other thing on your website to
01:18
do is to update your staff bios and
01:21
photos so
01:24
people show up to your website they want
01:26
to see who’s servicing them and right
01:28
now we’re hearing about the great
01:29
resignation and the and all this other
01:32
stuff online well that also affects your
01:35
staff and your staffing so go through
01:37
that because once again people want to
01:39
see who they’re working with and if it’s
01:42
not there if it’s not accurate you don’t
01:44
want to have a situation where there’s
01:46
like well you say that so-and-so is
01:47
working here
01:48
and that’s not about available all right
01:51
and the third thing on your website that
01:53
you should be working on is making sure
01:56
that
01:57
you have
01:58
accurate products and services so a lot
02:02
of us have done pivots on our businesses
02:04
in terms of the product and service
02:06
offerings that we have make sure that
02:09
your website reflects those changes
02:12
if not you’re also setting up your
02:14
business for potential failure because
02:17
customers are going to be expecting
02:18
services or products and if you don’t
02:21
offer those services and products
02:23
take them off your website or if you do
02:25
offer new services and products let
02:27
people know about them them so you can
02:30
sell those services and products okay
02:32
tip number two and this is super easy
02:35
for you to do and that is to go through
02:37
your online social profiles so that’s
02:39
like your google my business your yelp
02:42
bing places and make sure that
02:44
information that you updated on your
02:45
website you update that same information
02:48
on those platforms that’s gonna
02:51
first of all it’s gonna make your
02:52
business profile more accurate um but
02:54
secondly secondly it’s going to allow
02:57
people to
02:59
to consume your products and services
03:02
uh and the third thing
03:04
which is also another super easy thing
03:07
that you can do that a lot of people
03:08
don’t even think about and that uh is to
03:11
update your email signature yes your
03:14
email signature is also part of web and
03:17
digital marketing
03:18
so when you realize it or not your email
03:21
signature will travel way further
03:24
than paying for a ppc or our
03:28
pay-per-click campaign so before you dig
03:31
into your pockets and start paying for a
03:33
google adwords or
03:34
a
03:35
facebook ads campaign update your email
03:38
signature if you have a promotion or
03:40
products and services that you are
03:43
pushing out there actively put that in
03:45
your signature
03:46
it’s super easy to do there’s tons of
03:48
youtube videos on how to do just that
03:51
anyway again my name is edward ferguson
03:53
if you found vid of if you found uh
03:57
value in this particular video go ahead
03:59
and to do the thing and to put a comment
04:02
below i’m curious to see what you guys
04:04
are doing in your businesses right now
04:06
today this month of december to prep
04:08
your businesses for
04:10
2022. take care my friends and i will
04:12
see you all next video

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