Picture of Lamarr Edward Edward Ferguson
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It is what it is…. Say what?

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Hey everyone! It’s been a few weeks since I’ve put out a video…

It is what is it… 

Wait what? lol. 

Life is good and I am happy to spend it with you today..

Full Transcript

00:05
What’s going on, everybody, this, your boy, Edward
00:07
here and um, so it is Thursday, I have a little bit of
00:12
congestion, you probably hear it in my voice, but you
00:15
know, it is what it is.
00:16
Um when I just said it is what it is, I just thought about
00:22
a, a facebook video that I just saw and uh they were
00:27
talking about it is what it is, those are the most
00:29
dangerous people because they just pretty much
00:32
mastered the art of not giving a )@#$ um anyway,
00:35
neither here nor there.
00:36
Uh so uh it’s been a while since I made a video and the
00:42
reason being is just transitioning into the September
00:46
mode, so now we’re close to the end of September and
00:49
things are in motion.
00:50
Uh so if you don’t know, we have children and our
00:53
children are getting into that morning routine and and
00:58
that new life routine following up doing homework,
01:00
going to events and things of that nature and so
01:05
something has to give and the videos gave, so I
01:08
apologize if you’ve been expecting a video for me in
01:11
terms of just chatting and stuff like that, life is good, I
01:17
think, you know, one of the things I’m super happy
01:20
about in terms of wins is that I completed my 100
01:25
workouts on the treadmill with, i FIT, I think like two
01:29
weeks ago and they sent me a notification in the mail
01:33
and say, hey, you did 100 or 100 workouts and I have
01:38
the window open, so if you hear that noise, don’t, that’s
01:41
just the traffic on behind the street.
01:43
But yeah, they say, hey, you completed 100 workout
01:48
and we’re gonna send you this cool t shirt, pretty pretty
01:52
cool branding stuff.
01:53
So shout out to the people that i FIT way to go with the marketing team.
01:57
I really like the shirt, I don’t know if you can see the full
02:00
thing, but it got the little characters on the bottom and
02:04
the big i FIT logo it’s good branding for them, the logos on the side. Um, but yeah, that was a good personal win.
02:10
Like many of you, Covid was an opportunity for me to
02:15
work out less and eat more and as a result, I paid for it
02:20
in uh, in the form, literally paid for it because I had to
02:23
buy bigger close.
02:24
Uh, but yeah, so in terms of the marketing and the web
02:31
design stuff, I think things are going pretty well in the
02:34
industry in general.
02:35
There’s a lot of transition coming down the pipe with
02:38
the various platforms, which they always are.
02:40
Uh, you’ll see it in um, in the e commerce space.
02:45
Uh, the platforms such as Stripe and, and Paypal are
02:50
evolving their services to be more comprehensive
02:53
services and then you have newcomers on the scene
02:55
like um, Mailchimp coming on the scene and, and
03:02
making, making their play for the e commerce space in
03:05
the marketing space, There’s a lot of stuff going on
03:08
there as well.
03:09
Uh facebook land and uh google land as well.
03:13
Uh and even I even saw some stuff a few weeks back
03:17
when interest in terms of regulation and monitoring a
03:20
lot of that has to do is just um um like I said regulation
03:25
um uh with within the industry coming from government
03:30
and also from users like you and me who use the platform.
03:33
Um So, I mean in terms of of that, I mean it’s it’s
03:38
always going to be a constant change.
03:39
Um I’m happy to see that a lot of these guys are are
03:42
stepping up to the plate and getting your websites in
03:45
order because that website game is, is serious.
03:49
I mean you have to be on top of it and if you don’t have
03:51
your side up or your website not to uh to uh to the task
03:57
then those are potential mrs and revenue and sales uh
04:00
it’s the fall time right now so you can’t see my board behind me.
04:04
But right now, like I mentioned, my last video, you guys
04:09
should be focusing on your sales and holiday stuff. 
um Halloween is coming up right now after that, then  you have Thanksgiving is the next major one and Black
04:24
Friday and Christmas and then New Year’s.
04:26
So depending on your business now might be a great
04:29
time to start pushing out some of that fall content on
04:33
your website to either in blog posts or just changing the
04:36
images up on your site to correspond with that.
04:39
Um, and so, um, that would be like for our clients, like
04:44
our dentists, if you know someone that’s in the medical
04:46
space now is a great time to start pushing those fall
04:50
flexible, flexible spending on your website, to put an
04:55
easy booking link for people to be able to book on those links.
04:58
Uh, if you have another industry, uh, can be like
05:02
something related to, like the toy industry, um or
05:05
something that are not even toys but gifts.
05:08
Um now’s a great time to start prepping that stuff for
05:11
Black Friday and giving out discounts and the same
05:14
thing if you have a service based business because
05:17
people do need stuff even in the, in the fall.
05:20
Uh, anyway, I’m just checking in with you guys.
05:22
Uh it’s great seeing that everybody is doing well and
05:27
um, if you’re not, I’m rooting for you and I’m praying for you.
05:30
And uh with that being said, I’ll see you all next video

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